We started by traveling back in time to ancient Rome, where the first waste management systems were born.
The Romans, in 200 AD, designed the first official sanitation organization.
We realized that the current waste management system desperately needs modernization, starting with the humble waste bin.
Many wicked problems are systematic. Systems consist of many stakeholders.
We identified stakeholders within the waste management system, from consumers to regulatory bodies at municipal, state, and federal levels.
Through in-depth conversations with stakeholders, we realized that there is no singular culprit. Every stakeholder identified a different stakeholder as the problem.
We took the information gathered from our research and performed root cause analysis.
We realized that modernizing the system at the source level would give us the best chance of solving it.
Where does waste start? It starts with us: our home, office, or business.
So, we focused the solution development around us and our lifestyle. Our goal was to create a solution that would help us solve the waste crisis without disrupting our everyday lives.
The waste crisis is broad, and tackling it all at once is impossible.
We decided to start with organic waste, which is the largest component of the municipal waste stream.
We spent a year in the lab, conceptualizing and building a solution that can SEAMLESSLY fit into anybody's life and bring their organic WASTE generation to zero.
We demoed our prototype at 2023 Climate Week, sponsored by Newlab and Nycedc, to a fantastic reception, validating the severe need to solve the waste problem.
Meet Forest, your efficient and beautiful companion, driving us to a future where organic waste is valuable and landfills are obsolete.
We are launching in NYC on climate week 2025 to accelerate the goal of achieving the carbon-negative and zero-waste NYC goal by 2030.
Thankfully, every city is built upon an identical waste management structure, so we are coming to your city next.
Humans are at the heart of our solution development process. We lead with empathy, considering human limitations and constraints.
We integrate environmental, social, and economic considerations into our business model so that our solutions are within EVERYONE'S reach.
Our business model is thoughtfully configured to ensure that creating a positive impact is never compromised for financial gain.
schedule a BRIEF INTRODUCTORY call to learn more.
start your transition to a zero-waste future today.
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