Humans are not destroying the planet. Systems are.

Zero Day was Founded by two engineers on a mission to solve a wicked problem: the waste crisis.

“O my soul, do not aspire to immortal life, but exhaust the limits of the possible.”― Pindar
Stage #1

Historical analysis

we started by traveling back in time to ancient rome. where the first waste management systems were born.

the Romans, in 200 AD, designed the first official sanitation organization.

A waste pit discovered in pompeii loos exactly the same as a modern day waste bin in both design and functionality.
Stage #2

Identified issue #1

we reliazed that the current waste management system is in desperate need of modenization - starting with the humble waste bin.

Illustration of a person's siluete made of a roll-up window store and someone peaking form the inside.
Stage #3

Spoke with the key stakeholders

Many wicked problems are systematic. Systems consist of many stakeholders.

we identified stakeholder within the waste management system from the consumer to regulatory bodies at municipal, state, and levels.

Illustration of a man in business suit deadlifting a heavy bar from the top of an office chair.
Stage #4

Identified issue #2: blame game

through in-depth conversations with stakeholders we realized that there is not singular culprit. every stakeholder identified a different stakeholder as the problem.

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Stage #5

Root cause analysis

we took the information gathered from our research and performed root cause analysis.

We realized that if could modernize the system at the source level we have best shot at solving it.

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Stage #4

source level = waste generators

where does waste start? we're sorry to say it love but it starts at you: your home, office, or business.

so we focused the solution development around you and your lifestyle. gorl: create a solution to help you help us solve the waste crisis with no disruption to your life.

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Stage #4

starting point: organic waste

waste crisis is broad and it was impossible to tackle it all at once.

so we decided to start with organic waste because it is the largest component of the municipal waste stream.

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Stage #4

meet forest

we developed a modernized solution to replace the waste bin eliminating evenry signle problem associated with this five thousand year old concept.

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What's next?

We are launching in NYC to accecelarate the  carbon negative and zero waste NYC by 2030 goal.

Thankfully, every city is built upon the same waste management structure. So we are coming your city next.

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zero day core beliefs

Human-centered design

Humans are at the heart of our solution development process. We lead with empathy, considering human limitations, constraints.

Sustainability equity

Humans are at the heart of our solution development process. We lead with empathy, considering human limitations, constraints.

Impact trumps profit

Humans are at the heart of our solution development process. We lead with empathy, considering human limitations, constraints.

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