Stage #1

Unconscious
Incompetence

These first steps can be very rewarding due to the impression of our progress being exponential and accelerated and the support and encouragement from people that love seeing us grow. However, there are also major challenges.

Coming to terms with what we don’t know is a big step, but we haven’t learn anything yet. Phase two is where we kick that off by asking lots of mindful questions and engaging in playful practice.

A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
Stage #2

Conscious
Incompetence

Coming to terms with what we don’t know is a big step, but we haven’t learn anything yet. Phase two is where we kick that off by asking lots of mindful questions and engaging in playful practice.

These first steps can be very rewarding due to the impression of our progress being exponential and accelerated and the support and encouragement from people that love seeing us grow. However, there are also major challenges.

Contemplating the immensity of what we don’t know can be overwhelming and paralyzing. Becoming dependent of externals validations or facing sudden disinterest can also be off-putting. And, the most dangerous of all, overestimating the little we’ve learned and going back to phase.

Illustration of a person's siluete made of a roll-up window store and someone peaking form the inside.
Stage #3

Conscious
Competence

We’ve finally learned something new. Now we actually understand what we’re doing and can explain how and why something works. How did we get here? Through practice and experience.

This stage rocks because finally we can assess a situation or a task and use our skill to create great outcome. Ans that is highly motivation.

Thus, we can only do it if we’re super focus and that might make us believe that our performance depends on external factors. Avoid this mindset.

Also, this stage is where things like the impostor syndrome or the plateau effect hit the hardest. We’ve to stay consistent and enthusiastic about bigger challenges and appreciate how far we’ve come so far.

Illustration of a man in business suit deadlifting a heavy bar from the top of an office chair.
Stage #4

Unconscious
Competence

By this stage we’ve developed such a high level of competence that we can perform without thinking about it, even to the point where it has become second nature, muscle memory, or “the zone”.

Once we’ve achieved a high level of expertise, we run the risk of forgetting what it was like to learn something from scratch, falling for an ugly state or entitlement, or getting bored.

And what’s left then? Naturally we have to push our skills to the next limit in order to discover new spaces for growth, either in our fields of expertise or synthesizing knowledge from other fields to create new unexplored spaces.

Illustration of a happy man in suit multitasking with ease.

Upto 95% waste volume reduction.

Our machines are built with particulation and compaction, removing air pockets and breaking down rigid solid shapes, creating a uniform block with up to 95% less volume.

Touchless operations - Forest is designed to operate with zero touch, whether within your home or in a public space, ensuring maximum levels of hygiene and discontamination.

Touchless operations - Forest is designed to operate with zero touch, whether within your home or in a public space, ensuring maximum levels of hygiene and discontamination.

step one

Stability is crafted in every thread

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

A custom-designed mesh textile wraps the ear cushions to provide pillow-like softness while listening.
Crafted with acoustically engineered memory foam, the ear cushions gently create an immersive seal that is the foundation of incredible sound.
Learn More

Overview

A subscription app for renting maruti cars

Maruti Subscribe created for millennials who are looking for renting car instead of purchasing it due to multiple reason in the era where Uber, Ola, Zoom Car and such other product services exists.

Problem

Maruti Subscribe provides the opportunity to rent their car for minimum six month lock-in period with a monthly rental subscription and also with an amazing feature of renting out model using which lesse of car can rent out their car for the days they choose for within their lease (which will work like Zoomcar) and reduce their rental cost.

Solution

Maruti Subscribe provides the opportunity to rent their car for minimum six month lock-in period with a monthly rental subscription and also with an amazing feature of renting out model using which lesse of car can rent out their car for the days they choose for within their lease (which will work like Zoomcar) and reduce their rental cost.

My Role/Responsibilities

UX research, UI design, UX - Business - Marketing Collaboration

Discover

Stakeholder collaboration

Survey

A survey was conducted on 20 participants to identify which products and features or products people are currently using or which cars they owns and their pain-points and determine which solution would be the best to implement.

User Interviews

A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how Maruti Subscribe could improve this experience, which also helps in their revenue growth.

Key Takeaways
01

All participants used a combination of multiple apps to find, book a cab or rent a car

02

Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature

03

Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy

04

A compare feature with relevant information is paramount when searching for cars.

05

Too much information on screen makes users feel overwhelmed, they'd like a more curated experience

06

Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching

Competitive Market Analysis

Competitive Market analysis to identify competitor's positioning in the market to define the market strategy for Maruti Subscribe's features and information structure.