a carbon negative future for energy

The global renewable natural gas market size was USD 8090 million in 2022 and is projected to touch USD 215379.03 million by 2031, exhibiting a CAGR of 44.0% during the forecast period.

Overview

Energy partnerships with zero day

Maruti Subscribe created for millennials who are looking for renting car instead of purchasing it due to multiple reason in the era where Uber, Ola, Zoom Car and such other product services exists.

Problem

Maruti Subscribe provides the opportunity to rent their car for minimum six month lock-in period with a monthly rental subscription and also with an amazing feature of renting out model using which lesse of car can rent out their car for the days they choose for within their lease (which will work like Zoomcar) and reduce their rental cost.

Solution

Maruti Subscribe provides the opportunity to rent their car for minimum six month lock-in period with a monthly rental subscription and also with an amazing feature of renting out model using which lesse of car can rent out their car for the days they choose for within their lease (which will work like Zoomcar) and reduce their rental cost.

Discover

Stakeholder collaboration

Survey

A survey was conducted on 20 participants to identify which products and features or products people are currently using or which cars they owns and their pain-points and determine which solution would be the best to implement.

User Interviews

A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how Maruti Subscribe could improve this experience, which also helps in their revenue growth.

Key Takeaways
01

All participants used a combination of multiple apps to find, book a cab or rent a car

02

Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature

03

Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy

04

A compare feature with relevant information is paramount when searching for cars.

05

Too much information on screen makes users feel overwhelmed, they'd like a more curated experience

06

Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching

Competitive Market Analysis

Competitive Market analysis to identify competitor's positioning in the market to define the market strategy for Maruti Subscribe's features and information structure.

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